Social Media Optimization (SMO), boosts the reputation and visibility of your business by using social networks, blogs, and forums. How to achieve your goals? What are the aims of this strategy?
What are the objectives of a Social Media Optimization strategy?
From the generation of leads to the development of your reputation, through the promotion of your content. There are many advantages to be gained from Social Media Optimization (SMO). Your presence on social networks is mainly used to:
Generate Traffic to your site:
Social Media Optimization (SMO) is an effective strategy to increase your audience. The posts that you publish on social networks, the links that you integrate into your blog articles, or your comments on the forums all allow redirecting Internet users to your site. This will certainly improve your positioning in the search engines.
Reach as many Prospects as possible:
By using social media, you benefit from broad coverage that allows you to reach a large number of consumers. By adopting a targeted strategy, you increase your chances of getting in touch with potential customers.
Build Customer Loyalty:
One of the major advantages of social networks is the possibility of interaction between the brand and consumers. This transparency builds trust with your customers and makes it possible to establish a solid bond with them.
Manage your e-reputation through SMO:
By being active on social media, you keep an eye on the image you have on the Internet. What are people saying about you? What are their comments on your products or services? If necessary, you can interfere by commenting on the publications that concern you or by posting new posts to clear up any misunderstandings.
Create an Active Community:
Most of your social media contacts generally share the same values as you. Your brand then becomes their common center of interest, for which they commit in the form of comments, sharing, “likes”, etc.
Highlight your Content:
The dissemination of your content on social media makes it possible to promote them, to highlight them clearly for your targets. However, remember to adapt them to each platform for optimal results.
Some basic rules for your Social Media Optimization Strategy
To improve your visibility on the Internet, social referencing or Social Media Optimization is an effective way to develop your brand image and increase your e-reputation. Various rules must, however, be respected to obtain the expected results.
Edit Relevant Content:
You must imperatively ensure that the content that you broadcast is interesting for the majority of your targets. The goal is to encourage them to share them via social networks. To do this, choose topics that are likely to grab their attention.
Distribute your content actively. In particular, choose schedules during which Internet users spend more time on social networks. It is also essential for you to expand the broadcasting platforms to reach a maximum of targets. Facebook, Twitter, LinkedIn, Google +, do not hesitate to use all existing supports. Also, you must keep in touch with new trends and changes in consumer behavior on social networks, whether through specialized sites or publications.
Optimize Social Recommendation:
Make it easier and faster for your audience to share your content. To do this, you can create sharing buttons at the end of your articles, videos, or slideshows. The “Click to Tweet” is also an excellent alternative because it allows Internet users to retrieve an element of your content with a single click.
Encourage Engagement Through Social Media:
It’s in your interest for people to share and comment on your posts. To thank them, simply send them a small personalized message. Also participate in discussions, especially when these require your expertise. In this way, you increase your credibility while optimizing your visibility.
Encourage your audience to take part in content design. Invite them to debate around a well-defined theme or to reflect on the creation of an article, image, or design. The key is to get them involved in promoting your brand.
Keep your Personality:
This is something that marketers have been emphasizing a lot lately. You must preserve your identity to avoid becoming commonplace and stand out from your competitors. In this sense, your SMO strategy must reinforce your uniqueness and not vice versa. Develop your brand image and spread it.