Search Engine Marketing
SEM (search engine marketing) is a marketing tactic where a marketer optimizes and advertises their website to appear higher in search results.SEM is where you pay to rank higher on the SERPs (search engine results pages). You can show your ads to users who are searching for the keywords that you’re targeting.
You will still want to have a strong SEO strategy in place which will take you as far up in the SERPs organically as possible (SEO is free). But, with SEM you can also pay to be on the SERPs.Google Adwords is the SEM platform that Google uses, and the main one we’re going to use. Kingbhai.com providing Digital marketing services that includes SEM, SEO and SMM.
What is the benefit of SEM?
While SEO allows you to optimize your website for a greater chance in appearing higher in search results, and online advertising allows you to send promotional content to the target audience of your choosing, SEM combines both benefits as your content is both optimized for higher search rankings and is placed primarily in front of audiences who are most likely to convert when they click on your ads.
Is paid search the same as SEM?
At this point, you might be asking, “If I can pay for my website to appear higher in search results, how is SEM different from paid search?” Well, paid search is a major aspect of SEM and refers to pay-per-click (PPC) ads specifically. However, the two strategies are different.
How do I set up my Google Adwords account?
As the main platform for SEM is Google Ads, you’re gonna need a Google Ads account. The good news is, this is easy to set up.Head to ads.google.com and sign in. Now you will arrive at the Google Adwords welcome screen. The next parts you will be asked to do is choose a budget, create ads, select keywords, and enter billing information. Now you need to select keywords and the account structure.
Keywords and why they’re important:
So you understand that through SEM you are going to show your advert, via google, to people who are searching a phrase or set of keywords that correlate to your business offering.
But, how do you select what these keywords are going to be on your Google Ads account?
Well – your research!
Choosing the right keywords can make or break your SEM campaigns. To bring your CPC down, you want to aim for keywords that have high volume and low competition. Finding these can be relatively easy, you just need some time to put aside and use clever tools to help you out.
How do I choose my keywords?
Luckily, there is a lot of fantasy (and sometimes free) tools to help you with the keyword research. Some keyword tools will give you search volume, competition level, and even average estimate per keyword. This is important if you are working with a smaller ad budget – so you can ditch any keywords which are high cost, and going to use up your advertising budget quickly.How much to bid for keywords?
Once you’ve chosen your keywords, you need to bid for them. All SEM platforms work on a bidding system – whoever bids the most ranks the highest, then second-highest bid as second and so forth.
Five tips for using keyword
- Think like a customer
- Study the competition
- Understand the long Tail keyword
- Use Keyword search tools
- analyze result
How does Google rank my Quality Score?
The landing page where the ad will click through to, SEO and how relevant your ad copy is to the keywords you’ve selected is key here. This is why it is so important to have not just SEM, but SEO, social presence and a relevant landing page are so important.
Digital Marketing is a truly fantastic way where power is given back to the client and the customer – it is a targeted, clever, data-driven form of advertising which is always evolving. Our DM team loves what they do – and they’re pretty darn good at it too.
Want to be able to knuckle down and measure the true return on investment of a campaign? Sounds like it’s time for you to step into the world of SEM – you know where we are. We are waiting.